Despite what the competition say, all power’s the same, none of it is super. While they all dress it up and try and pretend it’s different, or flog you something else as well to make you think you’ve got a deal, but you don’t.
Energy Online tell it how it is and deliver what people want. Which is this case is just energy, at a fair price, that’s easy to get. That’s not what most in the market are up to, so we decided it was time to call BS, cause power just isn’t super.
This stunt, the first of three in our campaign, was created using real people. Over a month they were screened and tested, so they arrived at our ‘Energy Online sponsored University technology prototype test,’ believing they were on the brink of creating history. Instead, they helped prove a point – power, is power, is power, it’s all the same. But it can be brilliantly simple.
Experiential advertisement created by Contagion, New Zealand for Energy Online, within the category: Industrial, Agriculture.
ECD: Bridget Taylor, Todd McCracken
Art Director: Todd McCracken, Nic Edmonds
Copywriter: Bridget Taylor
Account Service: Craig Harrison, Carla Tamahori
Planner: Dean Taylor
Creative Operations Director: Mike MacKinven
Photography: Mike MacKinven, Gareth West
Design: Tama Ratapu
Film Company: Truman Films
Animation: Made with Love
Media Director: Emma Bolser, Vanessa Williams
Media Planner: Renee Fox