Description
On a World cleanup day, 15th of September Slovenians didn’t just clean their country but also created an original typeface from garbage. Volunteers transformed different sort of waste found in nature – old cans, batteries, bottles, tires, helmets, jackets, furniture, etc. into artistic font. The cleanest font in the world can now be used as a reminder that every piece of trash can be RECYCLED AND REUSED – even as art. It is also vectorized & freeware so anyone can leave or type a message in a font made from real garbage.
This professional campaign titled 'The Cleanest Font In The World' was published in Slovenia in September, 2018. It was created for the brand: Ecologists Without Borders, by ad agency: DDB. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.
Credits
Advertising Agency: Futura DDB, Ljubljana, Slovenia
Creative Director: Robert Bohinec
Art Directors: Marusa Kozelj, Ana Kogovsek
Account Director: Meta Pavlin Avdic
Designer: Miha Avsenik
Event Managers: Mojca Praznik Matic, Patricija Premrov
Photographers: Neza Plestenjak, Jure Novak
Additional Credits:Aljaz Habot, Marjan Bozic
