Colorful Hill by Dulux

Agency Network: 
January 2019


This place was avoided by everyone, so much so that even the Google car didn't come here. After 40,000 liters of paint was used to turn more than the 400 homes into a real-life cascading rainbow, all the streets were scanned with a 360° camera, and crafted into an online Virtual Tour of the entire Colorful Hill. This exclusive VR interactive experience (similar to the Google Street View), allowed everyone to see the transformation effects from the inside. Everyone was able to walk around the colorful streets and click on the links to watch online videos and read exclusive stories about the impact of the transformation. One of the world's largest ambient exhibitions of color in open air became an Instagram hotspot and was named a must-visit site in media all over the world.

Experiential advertisement created by ROAD381, Turkey for Dulux, within the category: House, Garden.

Advertising Agency: ROAD381, Belgrade, Serbia
Creative Directors: Dusan Adamovic, Marko Romcevic
Photographers: Petar Bakic / BarFly360, Dusan Adamovic
Producer: Uros Lazic
Director: Rasko Miljkovic
Editor: Nikola Puric
Cinematographer: Miksa Andjelic
Digital Partner: Degordian Belgrade
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