Dos Equis and MKG Gear Up for the Rose Bowl with Robotic Brass Band and, of Course, Beer

Agency Network: 
December 2021


Dos Equis has been turning up the volume for college football all season, and now one of the sport’s biggest showcases, the Rose Bowl, will feature its 36-piece, robotic brass band, which brings all the energy of the school marching band to the tailgate tradition—and it takes song requests.

Experiential advertisement created by MKG, United States for Dos Equis, within the category: Alcoholic Drinks.

Advertising Agency: MKG, United States
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