We Are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer brand’s wider ‘Release Your Inner Tequila’ campaign that promotes wild experimentation in dance music culture. This innovative experiment is released as the music video to Dutch DJ Mike Cervello’s epic dance tune, ‘Smack!’, which he remixed especially for this project. Scientifically researched and engineered, Mike worked closely with the science team and agency, We Are Pi, to discover the best way to optimise the bass drop, stretching the sounds to enhance the transition to zero gravity.
Experiential advertisement created by We Are Pi, United States for Desperados, within the category: Alcoholic Drinks.
Agency Producer: Stephanie Whitehead
Creatives: Barney Hobson, Rick Chant
Production Company: @Radical
Director: Ralf Schmerberg
Producer: Melissa Murphy
Executive Producer: Ben Schneider
Music Company: Barong Family
Composer: Mike Cervello
Sound Design / Mix: Alex Nicholls-Lee / Wave Studios