This winter, the people of Zurich hardly ever saw the sun. This is why Davos Klosters brought the sun from the mountains to the city. A VR experience teleported passersby to Davos Klosters, where they met former Miss Switzerland and Davos regular Dominique Rinderknecht on a chairlift, skied down the slopes and had a drink at the famous "Jatzhütte". In order to stimulate all the senses, the wind, sun and even the smell of Fondue were simulated with a fan, a heater and, well, Fondue. And at the end, even Miss Switzerland became real.
Experiential advertisement created by Bandara, Switzerland for Davos, within the category: Hospitality, Tourism.