Cremo Company is a gentleman’s grooming brand rooted in style, purpose and the barbershop traditions of the past. To help men across the country enjoy their astonishingly superior lineup of products, Cremo wanted to create a mobile barbershop. Not just any barbershop. A one-of-kind, impossible-to-ignore Cremo barbershop. To help with the task, Cremo enlisted the help of So Cal Vintage Trailer Design in San Diego. Their first job: find the perfect trailer. They scoured the country until they found this gem, a 1948 Spartan Manor with nearly all of its original bodywork in prime condition. A trailer that was seemingly designed for Cremo — classic, purposeful and dripping in style. Over the course of 6 months, the team restored and customized this beauty into a fully functioning barbershop on wheels. No expense was spared. Details include: a custom Takara Belmont Barber Chair, American hickory flooring, intricate tile work, gold-leaf lettering done by hand and, of course, a spinning barber pole. It’s truly a work of art that turns heads and draws a crowd wherever it goes. The Cremo Barbershop on Wheels is currently touring the country, with barbers on board, giving out free haircuts, beard trims, product samples and grooming tips along the way. Follow its journey at CremoRoadTrip.com.
Experiential advertisement created by Antidote, United States for Cremo Company, within the category: Beauty.
Creative Director / Designer: Bryan Marseilles
Creative Director / Designer: Justin Bullock
Creative Director / Designer: Rachel McGrath
Creative Director / Designer: Megan Harrington
Creative Director / Designer: Bridget Scovel
Creative Director / Copywriter: Matt McNelis