Zurich, Switzerland 23 June 2018: Today, Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland's Xherdan Shaqiri on-screen.
Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. At the end of the experience, the user is prompted to take a photo moment with Shaqiri, with the option to enter their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.
Experiential advertisement created by MediaCom, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.
Media Specialist: Top-Spot
Managing Partner: Jee Gnanam
Communication Planning Manager: Niels Keil
The OOH Media Agency: GroupM Out of Home
Account Manager: Stefanie Walti
Digital OOH Production Company: Grand Visual
Chief Creative and Technology Officer: Dan Dawson
Senior Producer: Ben Clissen
Production Director: Nadiya Abubakar
Creative Director: Ric Albert
Technical Director: Keira Kaine
Creative Technologist: Jon Jones
Video Assets company: Anthem
Head of Production: Ryan Crossland
Creative Lead: Kieron Horan
Senior Account Manager: Gabriela Coroa