Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced!
We have put a double device in place:
- A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour.
- A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle.
Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.