ADVERTISING

Description

Experiential execution consists of water fountain installations across Central Park during the hottest predicted heat wave of the summer. These water fountains will be equipped with a treadmill platform. The fountains are programmed to release water only after 1 minute of walking on the treadmill (.05 miles). The treadmill will stop and water will release for just 7.5 seconds (1 cup)--the same walking to drinking ratio as the girls in the narrative. A nearby screen will show the narrative of the young women Charity: Water has helped. Each minute will have a different narrative shown. A QR code will be displayed for people to scan and donate for a water well to be built.

This student campaign titled 'water: Walk with them' was published in United States in April, 2019. It was created for the brand: Charity: water, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: S.I. Newhouse School of Public Communication, Syracuse, USA
Professor: Mel White
Art Director / Copywriter: Mike Gaines

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.