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Published/Aired: 
April 2019
Charity: water: Walk with them
Charity: water: Walk with them
Charity: water: Walk with them
Charity: water: Walk with them
Charity: water Experiential Ad - Walk with them
Charity: water Experiential Ad - Walk with them
Charity: water Experiential Ad - Walk with them
Charity: water Experiential Ad - Walk with them

Description

Experiential execution consists of water fountain installations across Central Park during the hottest predicted heat wave of the summer. These water fountains will be equipped with a treadmill platform. The fountains are programmed to release water only after 1 minute of walking on the treadmill (.05 miles). The treadmill will stop and water will release for just 7.5 seconds (1 cup)--the same walking to drinking ratio as the girls in the narrative. A nearby screen will show the narrative of the young women Charity: Water has helped. Each minute will have a different narrative shown. A QR code will be displayed for people to scan and donate for a water well to be built.

Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Charity: water, within the category: Public Interest, NGO.

Advertising Agency: S.I. Newhouse School of Public Communication, Syracuse, USA
Professor: Mel White
Art Director / Copywriter: Mike Gaines
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