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The Instagram test drive

Agency Network: 
Published/Aired: 
January 2017
Like
126
Views
2811

Description

The first ever Instagram test drive: You tap. We drive. We gave Montreal the chance to test drive the 2017 Cadillac XT5 with only their device and a willingness to dare.

Experiential advertisement created by Red Lion, Canada for Cadillac, within the category: Automotive.

Advertising Agency: Red Lion, Canada
President / Chief Creative Officer: Matt Litzinger
Associate Creative Director: Pepe Bratanov
Senior Copywriter: Kyle Carpenter
Client Service Director: Kaitlin Doherty
Account Director: Andrea Friday
Account Supervisor: Wendy Richardson
Account Executive: Alyse Thompson
Account Coordinator: Greg Telford
Digital Strategy: Michael Ash
Producer: Meghan Cassidy
Production Company: The Field
Editorial: Rooster
Colourist: The Vanity
Audio: The Post Office
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Highest Rated

CrackerJackFlash's picture

Well done!

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

kleenex's picture

interesting way to do brand awareness,.

kleenex
Activity Score 58797
Web Designer/Developer
CrackerJackFlash's picture

Well done!

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

halaby87's picture

a bit forced

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Nurse Bell's picture

Weak.
Offers nothing of real substance to people looking to buy a car, unless you got the token gift at the end.

Nurse Bell
Activity Score 156
metamikedotcom's picture

great use of instagram. well done!

metamikedotcom
Activity Score 10
Dzsoi's picture

Watching at the case study, it does not look like fun.
Maybe it was.

Dzsoi
Activity Score 8611
Copywriter
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