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EATertainment activation

Agency Network: 
Published/Aired: 
March 2020
Cadbury: EATertainment activation
Cadbury: EATertainment activation
Cadbury: EATertainment activation
Cadbury Experiential Ad - EATertainment activation
Cadbury Experiential Ad - EATertainment activation
Cadbury Experiential Ad - EATertainment activation

Description

Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis & Partners Oxford Street. The activation was developed in partnership with creative agency ELVIS. ELVIS has partnered with Cadbury and John Lewis & Partners to bring a personalised EATertainment experience to shoppers, as the chocolate brand seeks to drive broader reach beyond traditional broadcast channels. Tapping into nostalgia for video shops of the past, the activation brings back the classic video store, where customers can browse the titles available on the EATertainment platform and watch content highlights while choosing their Easter treats.

Experiential advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

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