For the release of the movie "Gold" distributed in Portugal by Nos Audiovisuais, the advertising agency Social Animals created an Activation for Cabify in partnership with Os Filmes da Zona Indie that invited passengers to enter a Race for the Gold.
The concept behind this idea was the incredible true story of a man that turned his quest for a gold mine into an obsession. Matthew McConaughey is the star of this movie that premiered on March the 2nd. It was a two-day Activation in Lisbon and Oporto and received the support of many vehicles that Cabify provided. Hiding inside the cars were tickets for the premiere of the movie and one of the cars was previous prepared to capture images of the days trips.
Experiential advertisement created by Social Animals, Portugal for Cabify, within the category: Electronics, Technology.
Creative Director / Copywriter: João Pedro Baptista
Art Director: Tiago Eleutério, Mariana Lamas
Strategy Director: Filipa Maurício
Account Director: Gonçalo Cardoso
Account Manager: Susana Raposo
Media Director: Gustavo Gonzalez
Additional Credits: Inês Caramelo, Inês Gervásio