In a word full of fake news and recipe secrecy, Burger King today launches 'Whopperspiracy', a campaign to shine the light on what really sits behind the famous Whopper Burger.
The campaign, created by BBH, feature a film, an interactive AR experience at digital OOH sites across all major UK cities created by interactive production company makemepulse, and OOH created by Cachetejack.
The installations invite passers-by to scan the QR code to activate an instagram lens. Using the poster as a marker, the snake comes directly off the Whopper and will lead you in the precise direction of the nearest restaurant.
Experiential advertisement created by BBH, United Kingdom for Burger King, within the category: Food.