Ride for Peace

Agency Network: 
January 2017


Two rival teams drove to the match together in the same bus to show that against violence we all have to play on the same side.In Brazil, the arrival of teams in the stadium is an important moment. As a rule, each team arrives in its own bus at the stadium and it received by fans, needing police force. We invited Santos FC, Pelé’s eternal team and Sao Paulo, three-time world champion to break the rule. The bus was divided in half carrying the colours of both teams and showing a peace statement that explained the action.

Experiential advertisement created by DDB, Brazil for Brahma Beer, within the category: Alcoholic Drinks.

Advertising Agency: Africa, Sao Paulo, Brazil
Production Company: VICE, Raw Audio, Lightfarm
Chief Creative Officer: Sergio Gordilho
Creative VP: Rafael Pitanguy
Creative Directors: Paulo Junger, Alexandre Popoviski, Sergio Gordilho
Associate Creative Director: Fernando Drudi
Copywriter: José Borba
Art Director: Rodrigo Molina
Project Creative Director: Monique Lopes Lima
Project Producers: Mila Battistoni, Eliot Tosta, Julia Newman
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni, Stella Gafo, Eduardo Machado
Head of Design: Filipe Birck
Design & Motion Design: Matteus de Faria Vilas Boas
Client Services: Carolina Boccia, Heloisa Pupim, Stefano Pieroni, Bruna Alonso, Bárbara Oliveira
Project Manager: Fabiola Pimenta
Community Manager: Douglas Rosim
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Antonio Arbex, Gabriel Roveri
Planning Team: Marcia Neri, Caio Queiroz, Fernanda Valéria
Art Buyer: Carmen Castillo
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