#FanFini GearUp

Agency Network: 
August 2021


This August, BMO, consummate Quebec soccer #FanFini, and major sponsor of CF Montréal, launched #FanFini GearUp, a new program to provide young players with universal access to soccer through the donation of refurbished soccer equipment. For the big launch, BMO and FCB created a campaign with a real community impact.

Experiential advertisement created by FCB, Canada for BMO, within the category: Finance.

Advertising Agency: FCB Montreal, Toronto, Canada
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