This festive season, we invited a group of football/soccer fans to a special/exclusive viewing of some matches. The fans were all united by their passion for the game and a specific kind of deafness/hearing loss( outer ear/conductive hearing loss) which meant that none of them had ever heard football commentary in their lives. At the event they were each gifted a branded cap that unbeknownst to them was kitted with bone conduction technology. When they put on their caps, they were all pleasantly surprised to find that they could hear the football commentary clearly. For Christmas, we gave them the gift of sound.