Hotel Bedre Nætter

Agency Network: 
February 2020


Many Danes suffer from sleep problems and do not know what to do to get a night of better sleep. (eng: Better Nights) has a mission to help Danes sleep better, but since they only exist online, it is difficult to gain trust from consumers when they cannot physically experience their products. How can prove that they can help consumers achieve the best night's sleep and that good sleep changes everything? A good life requires good sleep. Therefore, we developed a hotel room that provided the framework for the best night's sleep. The right temperature, colors, plants, scents, literature, food, and beverages as well as activity rooms such as yoga, meditation, and spa. All of which have been proven to create the best sleep; developed uniquely for this experiment. We launched the hotel on AirBnB and in less than 2 days we were fully booked from 10 Feb - 10 May. It cost 299 DKK and you had to enter personal information, so you got the right mattress for the bed.

Experiential advertisement created by N'fellows, Denmark for Bedre Nætter, within the categories: House, Garden, Retail Services.

Advertising Agency: N'fellows, Copenhagen, Denmark
Activation: Brandheroes
Client Manager: Rasmus Arendt Nielsen
Creative: Jacob Bjerring
Creative: Carina Ellegaard Jacobsen
Graphic Design: Kia Morsing
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