January 2018


Credit unions in Atlantic Canada value honesty, trust, and fairness. But do those values matter to Atlantic Canadians as a whole? We decided to put it to the test. We dropped 12 wallets loaded with cards, receipts, cash, and a contact number across Atlantic Canada. Would they come back and prove credit unions and Atlantic Canadians have shared values? Or would we be wrong?

PR: National Public Relations
Creative Director: Iain Deans
Art Director: Matthew Morgan
Copywriter: Mel Hennigar
Production Partner: Accomplice Content Supply
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kleenex's picture

not bad..

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