ATF Bank’s new creative platform presents useful lifehacks – if you use a bank card vertically, you can regularly get pleasant stuff. However, this only works with #1Platinum vertical card. It is important to prove to consumers that these are not just words. #AdLessMovie - a new lifehack that allows saving the entire cinema hall from watching a tedious ad by simply buying tickets with #1Platinum card.
Experiential advertisement created by McCann, Kazakhstan for ATF Bank, within the category: Finance.
ATF Bank Marketing Specialist: Anna Borissova
ATF Bank Marketing Director: Dina Yun
ATF Bank CEO: Sergey Kovalenko
Kruto.kz Production Head: Victor Brodyagin
Account Manager: Dinara Serikpayeva
Account Director: Yekaterina Gorelova
Account Director: Gaukhar Jambayeva
Designer: Nelli Orazbayeva
Designer: Askar Sergaziev
Senior Art Director: Sergey Starykh
Creative Group Head: Аzatkhan Uxikbayev
Creative Director: Mikael Karapetian
Client Service Director: Svetlana Tishenko
General Manager: Elvira Shaiken