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Walking Buddies

Agency Network: 
Published/Aired: 
May 2017

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Description

In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being.

Experiential advertisement created by Nossa, Portugal for AS, within the category: Pets.

Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Creative Supervisor / Art Director: Rafael Pfaltzgraff
Copywriter: Rui Simões
Designer: Rita Frazão
Web Designer: Rúben Mangorrinha
Motion Graphics: André Almeida
Account Manager: Vânia Araújo
Junior Account Managers: Maria Cunha, Inês Morais
Production Company: O Bom da Fita
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Highest Rated

SR CHIPA's picture

me gusta! :)

SR CHIPA
Activity Score 20
kleenex's picture

another solid dog video this week.

kleenex
Activity Score 58645
Web Designer/Developer
SR CHIPA's picture

me gusta! :)

SR CHIPA
Activity Score 20
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