Amsterdam Metropolitan Area launched a unique creation Gumshoe , a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One’s agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city’s image and reputation with cleaner streets and raise awareness of the chewing gum littering problem.
Experiential advertisement created by Publicis, Netherlands for Amsterdam Metropolitan Area, within the categories: Hospitality, Tourism, Public Interest, NGO.
Creative Directors: Mischa Schreuder, Ramon Stalenhoef
Art Director: Jonathan van Loon
Copywriter: Daniel Ashkol
Designer / Photographer: Dave Fransen
Director: Virgill Barron
Edit & Sound: Good Sounds
Post production: Post Office
Shoe designers: Garezi Septara, Shaquille Gunther
Shoe brand: Explicit Wear
Technology Lead: Gum-Tec, Anna Bullus
Account Director: Manon van Otegem