We partnered with Álex de la Iglesia to create a short film. And destroy it.
Background: We believe in the true value of experiences. That's why we decided to give our Platinum clients a truly unrepeatable one.
Idea: We got together with the film director and screenwriter Álex de la Iglesia to create a short film that was screened for the first and last time in an exclusive premiere for Platinum clientes only.
Right after its projection, Álex destroyed it. Now, it lives in the memory of those who watched it, and in the imagination of those who wanted to, but weren't Platinum members.
The clients that couldn't attend the premiere, had the possibility to follow the whole event via streaming at unavezenlavida.com logging in with their Platinum cards numbers.
Experiential advertisement created by Ogilvy, Argentina for American Express, within the category: Finance.
Executive Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Directors: Nicolas Corvino Rius, Gonzalo Juri
Copywriters: Juan Manuel Fombella, Luis Gutierrez Araque
Illustrators: Juan Lagos, Alejandra Corzo
Production House: Oruga Cine, Pokeepsie Films