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The big, blue, talking metal detector is here!

Agency Network: 
Published/Aired: 
September 2017

Description

Amazon Prime Video creates a Talking Metal Detector for the launch of its latest superhero show called the Tick.

Here’s how it works: every time a person passes through this first of it's kind big, blue, metal detector, the amount of metal they are carrying are analyzed via sensors which is used by an algorithm to trigger a dialogue from the tv show The Tick, depending on the metal levels they are carrying. The triggering of dialogues is also accompanied by movement of antennas, which is facilitated through the use of motors. These devices are powered by Arduino micro-controllers.

Experiential advertisement created by Blink Digital, India for Amazon, within the category: Retail Services.

Advertising Agency: Blink Digital, Mumbai, India
Chief Creative Officer: Dooj Ramchandani
Copywriter: Jana Colaco
Account Director: Rikki Agarwal
Account Executive: Snigdha Rao
Production Designers: Mayur Bet, Sumit Gupta, Kiran Naikwade, Somya Devenda
Director: Abhijit Gajwani
Production House: Blink Digital
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Highest Rated

kleenex's picture

not that special.

kleenex
Activity Score 58742
Web Designer/Developer
kleenex's picture

not that special.

kleenex
Activity Score 58742
Web Designer/Developer
morse's picture

Why are the people so amazed about this action in the case video? Most amazing metal detector, right? :)

morse
Activity Score 18159
Art Director |

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halaby87's picture

not bad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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