The Live Trailer

Agency Network: 
May 2019
Amazon Prime Video: The Live Trailer
Amazon Prime Video Experiential Ad - The Live Trailer


The first trailer that you can't see but you can feel. A sensorial live experience for the launch of the Prime Original series "Un Extraño Enemigo" which revived the massacre of the 68 and became an act of collective memory without precedent with the use of technology, stunts, lights, surround sound and the performance of a helicopter.

Experiential advertisement created by Archer Troy, Mexico for Amazon Prime Video, within the category: Media.

Advertising Agency: Archer Troy, Mexico
Creative VP: Mike Arciniega
General Creative Directors: Abraham Quintana Garay, Carlos Fernández Oxté
Creative Director: Esli Martinez
Copywriter: Edgar Ábrego
Account Director: Mariana Torrijos
Account Supervisor : Samantha Ayala
Production: Javier Velázquez
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kleenex's picture

That took a lot of effort for sure.

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