How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest.
Experiential advertisement created by TBWA, Netherlands for Albert Heijn, within the category: Retail Services.
Chief Creative Officer: Darre Van Dijk
Creative Director: Niels De Kuiper
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Account Director: Danielle Jonk
Account Manager: Minthe Lok
Content Producer: Amber Akkermans
Production Company: Holy Fools
Director: Willem Jansen