ADVERTISING

Albert Heijn

Escape Kitchen

Agency: TBWA

Description

How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest.

This professional campaign titled 'Escape Kitchen' was published in Netherlands in November, 2018. It was created for the brand: Albert Heijn, by ad agency: TBWA. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Chief Creative Officer: Darre Van Dijk
Creative Director: Niels De Kuiper
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Account Director: Danielle Jonk
Account Manager: Minthe Lok
Content Producer: Amber Akkermans
Production Company: Holy Fools
Director: Willem Jansen

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.