Agency Network: 
August 2016

Also From This Campaign 2


Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers.

Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Advertising Agency: Friends Moscow, Moscow, Russia
Creative Director: Alexander Zavatskiy
Senior Art Director: Michael Grigorovich
Art Director: Nikita Shipov
Digital Producer: Petr Fomichev
Producer: Katya Kovaleva
Account Director: Julia Pushina
Production: Bakehouse
Director of Photography: Konstantin Korobkin
Producer: Alya Lugovaya
Producers: Alya Lugovaya, Konstantin Korobkin
Associate Producer: Larisa Molokanova
Location Scout: Konstantin Muximov
Chief Executive Officer: Anton Zhdanov
Head of Live Broadcasts and Video Production Department: Anton Oleynik
Live Broadcasts and Video Production Department Producer: Sergey Mamichev
Broadcast Directors: Evgeny Terentiev, Anton Kochelaev
Engineer: Alexander Avdeev
Cameraman: Alexander Talyzin
Cameraman: Alexey Ilyin
Cameraman: Sergey Andreev
PR: Ketchum Maslov
Account Director: Natalia Belyaeva
Account Manager: Alexandra Baranova
Senior Account Executive: Alina Tsivileva
Account Executive: Maria Klochihina
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Highest Rated

kleenex's picture

Love the concept.

Activity Score 57557
Web Designer/Developer
kleenex's picture

Love the concept.

Activity Score 57557
Web Designer/Developer
Hyunduk Kim's picture

What a same as the project 2 years ago.......


Hyunduk Kim
Activity Score 2

Hyunduk Kim

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