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Adidas Breaking Walls

Published/Aired: 
April 2018
Adidas Experiential Ad - Adidas Breaking Walls
Adidas Experiential Ad - Adidas Breaking Walls
Adidas Experiential Ad - Adidas Breaking Walls

Description

The Berlin wall was a symbol of separation and hate. Nowadays the city is marked by a line on the floor representing where the wall used to pass. Given that there aren`t almost any outdoor sports spaces in the city, Adidas brings people together by creating sport fields around Berlin where the separation line between the teams will be the Berlin wall line.

Experiential advertisement created by Miami Ad School, Germany for Adidas, within the category: Fashion.

Advertising School: Miami Ad School, Berlin, Germany
Art Directors / Copywriters: Elena Marín, Nuno Monteiro
Creative Director: Rajath Ramamurthy
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