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Symphonologie

Agency Network: 
Published/Aired: 
September 2016

Description

Symphonologie is a first-ever live orchestral experience built using AI that identifies sentiment from the top stories in business and technology and converts it to music. The project aimed to create mass awareness for Accenture Strategy, global experts who combine insights and technology to help clients decode the complexities of business innovation. The debut performance by a 52-piece orchestra and live data viz was held before 1000 international business leaders at the Louvre Museum, Paris.

Experiential advertisement created by Publicis, France for Accenture, within the category: Professional Services.

Advertising Agency: DigitasLBi
Production Company: Red Tree Productions
Visual Effects Company: Rare Volume
Media Agency: MEC
Music/Sound Company: Bang Music
Sr Account Executive: Conor Kane
Producer: Lisa Young
Creative Technologist: Hanah Davis
Composer: Mathieu Lamboley
Account Manager: Alex Coutts
Associate Creative Directors: Alex Saiz, Roger Baldowski
User Experience Design: Ilgin Seze
Senior Art Director: Christina Dea
Copywriter: Yuri de Casto Oliveir
Art Director: Nina Reichenberg
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Atit Shah
Creative Directors: David Korchin, Paul Greer, Marcos Ribeiro, Paul Cammarota
EVP, Group Account Director: Michael Cohen
SVP, Group Account Director: Laura Yoars
VP Group Director: Dan Williams
SVP Group Director: Cynthia Vredenburgh
VP, Account Director: Peter Scavo
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