The Nail Check

Published/Aired: 
March 2021

Description

Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them.

Experiential advertisement created by Miami Ad School, Spain for 21 Grams, within the categories: Health, Public Interest, NGO.

Advertising School: Miami Ad School, Madrid, Spain
Copywriter/Art Director: Jara Dichas
Copywriter/Art Director: Sergio S. Macías
Copywriter/Art Director: Leandro De Torres
Tutor: Elena Rodriguez
Tutor: Rodrigo D. Batista
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