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Published/Aired: 
May 2015

Description

A stunt in NYC to make parents realize that when it comes to drinking and driving, they’re not role models.

Direct advertisement created by Miami Ad School, United States for Families against drunk driving, within the category: Public Interest, NGO.

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kleenex's picture

Did the idea work though??

kleenex
Activity Score 58797
Web Designer/Developer
morse's picture

Powerful idea. It should be done on scale.

morse
Activity Score 18159
Art Director |

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T.'s picture

Great idea. The ad school should pitch it to one of the big breweries as part of their annual please drink responsibly campaigns.

T.
Activity Score 1110

What's your ad telling the consumer?

Pete R.'s picture

Great work.

Pete R.
Activity Score 3412
Illustrator
halaby87's picture

Nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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