The Violent Coasters

Agency Network: 
Published/Aired: 
April 2015

Description

Direct advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director: Shintaro Hashimoto
Copywriters: Federico Garcia, Katsuya Takahashi
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kleenex's picture

I say you will take a look for sure,.

kleenex
Activity Score 58777
Web Designer/Developer
asahikk's picture

impressive!

asahikk
Activity Score 237
Graphic Designer
elmarianchi's picture

awesome. just awesome

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Joele's picture
Joele
Activity Score 288
Creative Director
ArSi's picture

This is a fun way to make sure guys keep drinking since they have to keep topped up with a cold one to see the effect. Plus it's a great subliminal message for them after making sure they have drank enough to go home and hit their wife.

What about men? Women are also linked to domestic violence on men and it's no small statistic http://www.theguardian.com/society/2010/sep/05/men-victims-domestic-vi...

Plus domestic violence isn't caused by drinking but is an excuse people use to disguise underlying issues. http://www1.umn.edu/humanrts/svaw/domestic/link/alcohol.htmI

I think this misses the point and is done in a clumsy way.

Also it's just an ill informed and bad attempt at ripping off a fantastic WCRS idea for women's aid.
http://www.adweek.com/adfreak/bruised-woman-billboard-heals-faster-mor...

This ad is being PRed all over simply to get good momentum for Cannes. It's a scam done badly and pushed out through a tiny bar in the foreigners district of Tokyo where it will have little to no impact and no one would know about it without these press releases.
http://www.yaocho.jp

it was also done in 2013 - http://adsoftheworld.com/media/dm/shine_beer_coasters

ArSi
Activity Score 2
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