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Straw

Agency Network: 
Published/Aired: 
September 2005
Y+ Yoga:  Straw
Y+ Yoga Direct Ad -  Straw

Description

Low cost yet effective solution to showcase the prowess of a yoga practitioner on the flexible drink straws placed at fruit juice bars frequented by the target audience.

Direct advertisement created by Leo Burnett, China for Y+ Yoga, within the category: Health.

Advertising Agency: Leo Burnett, Shanghai, China
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ALAA's picture

I love it .. Its smart and strait to the point... Good one.

ALAA
Activity Score 441
Art Director
Belka's picture

Brilliant!!

Belka
Activity Score 6
Creative Director
drunk dave's picture

Very nice, here comes some metal your way.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
kedar's picture

awesome idea.. i just loved it

kedar
Activity Score 26
Art Director at ahmedabad |

email and chat on kedar.chauhan@gmail.com

sanju ayyar's picture

Kick ass stuff. Its the kind of stuff you look at and say 'F**k, why didnt I think of it?'

Life is harsh. Your tequila shouldn't be.

sanju ayyar
Activity Score 22
Creative Director
dr_alfonso_bremel's picture

makes me cry.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

prajith kumar's picture

superb !!!

prajith kumar
Activity Score 52
Creative Director
michelangelo_of_ad's picture

respect

He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

BigBrother's picture

great idea. just one thought, though: let´s say I go to the fruit juice bar, notice the straw, love it, and want to do something about it... where's the Yoga Center? what's the phone number? is this vital info on the other side of the straw, perhaps? let's hope so...

BigBrother
Activity Score 94
izmild's picture

Smart...!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

naima's picture

Me encanta, podría estar horas jugando con eso.

naima
Activity Score 67
Student
Bruno Nastri's picture

great

Bruno Nastri
Activity Score 42
clubjas's picture

great ad. nice idea

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

Memetic's picture

That's clever. Wish I'd thought of it.

Memetic
Activity Score 150
Copywriter
luismvaz's picture

loved it

luismvaz
Activity Score 17
Creative Director at www.muchbeta.com |

luismvaz

desiideas's picture

superb!

desiideas
Activity Score 88
Copywriter, Rediff.com
Gualcor's picture

i saw this long time ago, great.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

raavigeorgian's picture

great idea....did it win any awards

raavigeorgian
Activity Score 2444
Art Director at New Delhi
imagineit's picture

This is the best I have seen for a long time - love it : )

imagineit
Activity Score 550
Dreambang's picture

Good ad ..

--------------------------
Rahul mehta
www.coroflot.com/rahulmehta5

Dreambang
Activity Score 239
Creative Director at India |

Dang

Sdb's picture

Lovely..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Martijn.'s picture

Great idea, like the imprint on the straw

Martijn.
Activity Score 74
mr.x's picture

Cut your finger nails yuck

mr.x
Activity Score 998
Forsbergs Skola
stocko's picture

nice

stocko
Activity Score 18
creativejayanta's picture

Very very effective

creativejayanta
Activity Score 52

Thanks,
Jayanta Behera

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