The wedding proposal

November 2011
XXXLUTZ / Moemax:  The wedding proposal
XXXLUTZ Direct Ad -  The wedding proposal


Direct advertisement created by Demner Merlicek & Bergmann, Austria for XXXLUTZ, within the category: House, Garden.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG
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chuckieT's picture

They claim to have had a limited budget for this? This would cost so much per unit even using crappy fake jewelry.

Activity Score 680
tirthomitro's picture

this is the 21st century -- this is europe -- this also happens to be the age where live-in relationships are no longer surprising (forget "shocking") --
this involves a man & a woman living under the same roof -- with different surnames
therefore "They are not married???!!!!"
today, in india, 50% of the urban married women do not drop their surnames for various reasons.
that doesn't mean they are not married
the agency has to get its facts & operative methods right

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Milan Solanki's picture

this is a great idea..
silent lovers can gift this mug to their loved ones..if they are afraid to tell them directly, though this doesn't seem to be the use this mugs are made for..

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
andylefty's picture

Definitely different. Not sure how strong the relationship between ring and cup is. Cup is wedding gifts on the whole. Hmm okay sure.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Jexep's picture

I love this idea!!

Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language):

JensH's picture

Good idea, but feels like scam.

Activity Score 111
ambareeshashirivaram's picture

ringa ringa. lovely.

Activity Score 117
Art Director at Art Director at MuseComm / bangalore |


joelapompe's picture
Activity Score 4027
mariolakownacka's picture

i like the idea, and the mug;) where can i buy one?;))

Activity Score 30
leggard's picture

I like the idea too, it's tricky, it's stylish and classy, I love the design and the jewelry furniture endorsement. It's too late for me though, I've already proposed. Are there any items that might interest two newlyweds? I'd like to take a look on that.

Activity Score 2

bathroom cabinets and vanities that bring style to one's home

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