Salve o Planeta

Agency Network: 
Published/Aired: 
May 2009
WWF:  Salve o Planeta
WWF Direct Ad -  Salve o Planeta

Description

Direct advertisement created by DDB, Brazil for WWF, within the category: Public Interest, NGO.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira
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Guest's picture

They are handing out balloons to promote environmental sustainability? They may as well just pour oil on some sea lions to show us how bad oil spills are.

Guest
Emran Hayat's picture

u gonna distribute sealions in public?? thats not a print campaign dude... u actually didnt get the idea.. keep ur idea with u.. u'll need it latr in future

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

ivan's picture

I think what he meant was that balloons are non degradable waste.

ivan
Creative Director at Ads of the World
Guest's picture

using non-degradable material to promote save the world. you and DDB Brazil are both insanely idiotic.

Guest
Guest's picture

SAVE THE PLANET?? How do I do that? Am I the Superman? What kind of concept is that?

The worst concept I have ever seen,

Jack Homecktrl - BBDO Austria

Guest
Emran Hayat's picture

i love the idea

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

everartz's picture

i like it.. its a good idea

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

f.a.k.e.?

btw
looks like people are supposed to destroy the ozone layer to save the earth?!

Guest
sush's picture

i like d idea its an easy way to get pples attention.just proposed an idea lik dis recently didnt even knw its out there.as they say, great minds tink alike.kool.

sush
Activity Score 566
creative writer and organizer |

sue

Mandark's picture

this is as close to saving the planet as a group of people protesting for environemental policies out of the back of an 18 wheeler. come on! and first though I had was...are u distroying the atmophere?

don't think i like it. and it does not work. if u have to hunt down a person, give her the baloon, preech about the earth then explain the mecanism...then force them to pop one baloon...i mean come on...rili??

but kids might have liked these baloons...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Endlessway1's picture

woow .. great simple idea ..

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
Guest's picture

f.a.k.e.?

btw.
looks like one should destroy the ozone layer to protect the earth...-.-

Guest
Guest's picture

Totally agree! 2 balloons of waste with every person you want to target. Doesn't really look that sufficient.

Guest
Guest's picture

loved the idea, I love you

Guest
BOOBJOB LOOBCANNON's picture

There's decent thinking in this but I don't really feel its that strong and impactful a solution. Also, without the guy describing it, you could be confused to thinking its about the ozone layer disappearing.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

advert2ad's picture

Brilliant Idea.....

It would have been gr8 and useful, if they had written some tips to save the planet on inner balloon or some tag along with it.

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

Guest's picture

So they create was to spead the idea of stopping pollution. The only true way to save the planet is to get people to participate more actively. Now, while this is a good idea, Regular Print campaigns as well as tv campaigns will use less materials than an contained event using baloons, while using spaces up that would be used either way.

Guest
Guest's picture

SAVE THE PLANET? C'mon, Am I Superman? How do I save the planet? What kind of concept is this?

Guest
maashookshee's picture

its good idea .. respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

using non-degradable material to promote save the world. you and DDB Brazil are both insanely idiotic.

Guest
Chapulin Colorado's picture

Truchazo y la verdad es que es bien tonto dañar el planeta con esos globos para dar un mensaje de cuidado con el planeta...
Es bien inconsistente

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

Guest's picture

el globo contamina

Guest
Guest's picture

el globo contamina. se pierde el objetivo buscando ser creativo.

Guest
Guest's picture

i thought it was meant to destroy the ozone

Guest
roby's picture

Good, simple and direct to the target. Like it.

roby
Activity Score 65
Copywriter
theoldman_son's picture

I like this.

theoldman_son
Activity Score 317
Art Director
Guest's picture

Nice idea, except mylar and latex balloons??? Hmm maybe someone should have done some research and found the effects of these on the environment before launching this campagn.

Guest
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