Pencil

Agency Network: 
Published/Aired: 
March 2008
WWF:  Pencil
WWF Direct Ad -  Pencil

Description

Direct advertisement created by JWT, Indonesia for WWF, within the category: Public Interest, NGO.

Caption

Extend the life of your pencil, extend the life of a tree.

Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Eric Durdin
Copywriters: Randy Rinaldi
Production team: Hadi Ramdhan, Dimas Fajar, Lies Yuwono
Client Service: Tyas Handayani
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robottttrockkkk's picture

chevre, todo lo que ayude al medio ambiente, es chevre.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 812
Copywriter at Quorum / Nazca Saatchi & Saatchi
sumsum's picture

good line, good work

sumsum
Activity Score 607
copywriter
spacecadetglow's picture

i like this a lot. nice solution.
the only thing that kind of bothers me is "extend the life of a tree" implies the tree will be chopped down anyway. (i.e. delaying the inevitable)

spacecadetglow
Activity Score 245
Graphic Designer
Example's picture

JWT Indonesia have WWF as a client too?

Mind you, who doesn't?

Example
Activity Score 93
Art Director
ackattak's picture

Beauty.

ackattak
Activity Score 394
Copywriter
alvinpck's picture

Looks good. Wondering how does the extension works.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
Ad_Man's picture

yeah, so tough. is einstein around?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

_sai_'s picture

Ordinary, can always see

_sai_
Activity Score 32
360 grados's picture

que idea tan buena. es verdad, mucha gente bota los lápices pequeños y gracias a este tipo de extensiones permitirá darle una prolongación a éstos.

360 grados
Activity Score 305
Graphic Designer
MJ05's picture

BUENISIMO.
ME ENCANTA.... MUY UTIL, CON MUCHO SENTIDO
BRILLANTE

MJ05
Activity Score 88
garnier bbdo |

MJ

d_mo's picture

muy muy muy buena idea!

una pieza para sacarse el sombrero!

y sentarse a almorzar las pastas de la nonna!

d_

d_mo
Activity Score 7
Art Director
BigBrother's picture

one of those: "Huh, hadn't thought of that before... Damnit!"
although I recommend my personal solution: simply don't use pencils. just reciclable pens and keyboards.

BigBrother
Activity Score 94
adikurnia's picture

luar biasa!

adikurnia
Activity Score 43
Graphic Designer at freelance graphic designer
izmild's picture

EDUCATIVE. SIMPLE.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

Old!

Even my Grandpa got those pencil extensions!

Guest
Guest's picture

bagus kok!

Guest
Guest's picture

cieeeeeeeeeeh mbak linaaaaaaaaaaaaaaaaaaaaa

Guest
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