One Daily Drop Living Calendar

Agency Network: 
May 2011
WWF:  One Daily Drop Living Calendar
WWF Direct Ad -  One Daily Drop Living Calendar


We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.

Direct advertisement created by Leo Burnett, Colombia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido
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morse's picture

That's a nice DM piece.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

quentin's picture

love it

Activity Score 56
kleenex's picture


Activity Score 58777
Web Designer/Developer
nerio's picture

this is great.. I want one.. hahah

Activity Score 166
Web Designer/Developer
bakamono's picture

I saw these things at a dollar store in HK few years ago, without the WWF tag.

Activity Score 998

because therefore it is

alejorojas's picture

nice application

Activity Score 93
Graphic Designer at UPB
luizcesarfariajr's picture

A good resolution!!!

Activity Score 9
Art Director at Mullen Lowe Brazil
dievill's picture

Muy bueno!!!!

Activity Score 153
Creative Director at BBDO ECUADOR |

bhuvneshwar.chd's picture

well calculated & executed.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

nicolas dumenil's picture

nice application too but not the concept of the year ! Offer a plant and a water bottle with a WWF would be the same thing...If people forgot to give water to their plant, it die, if not, it's growing up...basic.

nicolas dumenil
Activity Score 21
Art Director at AD self employed in Paris |

sush's picture

this is awesome. just a pity that plant will die if u do this here in Nigeria lol

Activity Score 566
creative writer and organizer |


Ceballos's picture

lol? why lol?
What a sense of humor!

Activity Score 623
AKesseli's picture

Great stuff. It just says the month though? What kind of lazy calendar is that?

Activity Score 210
Boston University
Lazarus's picture


Activity Score 1537
Creative Director
simonsays's picture

Nice DM, but irritating for people really concerned about the planet.

It sums up the reason why I did cancel my membership to WWF; they never stop with Direct Marketing.

I asked them 3 times to stop sending me postcars/actions/newspapers/stamps/bullshit. I have internet at home.

They did not.

They lost my financial support.

Activity Score 332
Dirgha's picture

love the idea

Activity Score 103
miryala's picture

Beautiful! I wish I have done that ;)

Activity Score 8
Graphic Designer at Inventa studio d.o.o.
nafis_ifa's picture

Awesome idea. I want that on my desk.

Activity Score 16
Art Director at Ogilvy & Mather Bangladesh
second_creator's picture

thunbs up

Activity Score 754
Copywriter |


Paulodetarso's picture

Love the idea !!!

Activity Score 14
Copywriter |

your ideas suck

anoldasgupta's picture

gr8 idea

Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
Shridevi's picture

Calendar? Not quite convinced here

Activity Score 184
Graphic Designer
Noor tom's picture

Iam from Oman I want order online 12 amount how can order

Noor tom
Activity Score 2
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