Description
Direct advertisement created by Publicis, France for WWF, within the category: Public Interest, NGO.
A few more degrees and polar bears will disappear. Fight global warming: wwf.fr.
International Creative Director: Véronique Sels
Art Director: Alexandra Offe
Copywriter: Didier Aerts
Account manager: Patrick Lara
A few years too late.
https://www.youtube.com/watch?v=obZ3h9nNFro&feature=player_embedded
Silver Golden Drum in 2009 : http://www.joelapompe.net/2013/09/19/thermosensitive-mugs-global-warming/
Great idea , but copied - https://www.youtube.com/watch?v=obZ3h9nNFro&feature=player_embedded
But still liked it :) but the bad thing about this idea that this transition will be visible only for once . so whoever will drink first he will get the idea for rest it will be a mug with wwf logo :(
Dang
It's been done. So it was a good idea the first time. This is just a wannabe ghost living off someone else.
@TrollusMaximus
http://www.behance.net/trollus_maximus