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Onion calendar

Agency Network: 
Published/Aired: 
December 2009
Wusthof:  Onion calendar
Wusthof Direct Ad -  Onion calendar

Description

To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.

Direct advertisement created by Serviceplan, Germany for Wusthof, within the category: House, Garden.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriters: Nicolas Becker, Tom Hauser
Art Directors: Christian Sommer/ Ivo Hlavac, Sören Porst
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien
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Javier Ramírez's picture

Buenísimo

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

morse's picture

Very good. This is something people will want to have on their walls.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

I doubt that. But it's good, well done, and gets the point across.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jackmancer2017's picture

I'd actually want that on my wall

jackmancer2017
J Designer's picture

I would love to have this on my wall!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
rockfive's picture

Can onion cut into 365 knives

rockfive
Activity Score 44
Graphic Designer
The Lion's picture

This is gold. Very good work!

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

everartz's picture

i also think this is gold winner.. excellent

everartz
Activity Score 7613
Art Director |

| everartz |

kitkiritkit's picture

clap clap! thousands of pencils for you.

kitkiritkit
Activity Score 73
student
mikeelrapido's picture

Ok, but who want to look at onion hole year? Or this is just funny joke..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

maxcomuni's picture

clap clap! :)

maxcomuni
Activity Score 62
headoffice Communication's picture

good idea, i like it.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
Marlus Lau's picture

Good idea, nice execution, but mikeelrapido is right: who wants to see an onion everyday for one year?

Anyway, it's quite original (for what I know).

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Mike Max's picture

Nice idea, but only after 355 days of onion, will the product appear.
Not too sure if the user will be that patient and diligently tear off everyday.

Mike Max
Activity Score 11
Art Director
patUDAY's picture

Seen before in other context. But good idea.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

yojimbo's picture

what was that?

yojimbo
Activity Score 58
Creative Director
silvi's picture

That was a good idea.

silvi
Activity Score 4172
Copywriter
xezadaca's picture

GOOD WORK!!

xezadaca
Activity Score 85
Art Director
xezadaca's picture

GOOD WORK!!

xezadaca
Activity Score 85
Art Director
WillyLatasa's picture

GREAT AD!!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

bknowlden's picture

I can't believe no one has thought of this before, what a great piece of brand reinforcement.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Hibon's picture

Very nice... good work.

Hibon
Activity Score 3734

Simple ideas are the best !

Paloma's picture

Great piece of onion!

Paloma
Activity Score 531
logmark's picture

Ya gotta think of the target!!
Chefs and cooks would have this on every kitchen wall. Serious stuff this.
Fine. Very fine.

logmark
Activity Score 6
Art Director
mycidea's picture

Hmm, I'd like the knife on the cover, not on the last page.
And i want it to cut more kinds of fruit or vege.maybe by month and knife appears on the first day of each month.

But, i can't develop a tear-off calendar originally, really creative.

mycidea
Activity Score 90
pitted prunes's picture

great use of medium! cheers

pitted prunes
Activity Score 216
funky_frogii's picture

very nice.... very creative

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
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El Barto's picture

Cool Idea. Takes a year to deliver the message though. ;)

El Barto
Activity Score 111
Art Director
fernwizard's picture

simple but full with idea, COOL !!!

fernwizard
Activity Score 28
Mr.Abc's picture

Springer & Jacoby 2006....

...and you know that. !!!

#+#$%§'#

Mr.Abc
Activity Score 50
creativetime_1986's picture

great work

creativetime_1986
Activity Score 54
Graphic Designer at advoice
rolling.stone's picture

great DM, my only doubt, wont be one bored seeing all year through onion, they could have used other product too

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

trism's picture

good.

trism
Activity Score 24
Copywriter at Crush Advertising Philippines
jem's picture

lol! y so much sarcasm, its just an onion..! lol!..crappy wierd onion calendar

jem
Activity Score 20
Graphic Designer
20max01's picture

Love the concept and execution as well!!! Great Job.

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
The JACK's picture

Please put some other then onion... like carrot...

The JACK
Activity Score 438
Marketing Manager
cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
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