Calendar 2010 WWB

Agency Network: 
December 2009
World Wide Bakery:  Calendar 2010 WWB
World Wide Bakery Direct Ad -  Calendar 2010 WWB


Direct advertisement created by Futura, Macedonia for World Wide Bakery, within the category: Food.

Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Photographer: Filip Kondovski
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tirthomitro's picture


Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

clayology com's picture


clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!!

funky_frogii's picture

very smart

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Bhavik's picture

Nice - its all in the box - not need to go out of the box... cool

Activity Score 13
Planner at Mumbai
mikeelrapido's picture

Great for a funny gift.

Activity Score 1929
Copywriter at Evo S.C. |


slowrider's picture

it doesn`t work in that way - like shown in the middle picture - the types would be upside down

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

jackmancer2017's picture

Yeah wouldn't the figures need to be mirrored to make a non-mirrored image?

Nice idea though, I wouldn't trash it but try out to make a pizza with numbers accross it ^^

sirvan's picture

Fake. And pretty dumb, actually.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

While u give remarks or comments, they r working, so first appreciate and then try to make something better.

marcel7's picture

Fake, fake, fake!!!

Activity Score 996
oshe's picture

good photshop, good idea, but no one could see the types would be upside down

Activity Score 850
Copywriter |

un78's picture

Guys ….this is a new years gift, with a very cool idea, nobody expects their clients to make a calendar bread and stick it on their wall !!! Comments about it being fake are completely lame and off topic here....anyway, the idea is great..

Activity Score 17
sirvan's picture

Lame and off-topic? Really? Did you happen to notice that the letters and numbers on the rolling pin don't match the impressions on the dough?

Let me guess, you did this lame scam?

Activity Score 29856


"I love some things, and don't love some other things."

kurtberengeiger's picture

Without knowing the target audience, I lean towards agreeing with un78 here...
If I received one of these, I would "read" the rolling pin and just keep it on my desk... The chances of me actually using it are next to nil.
But I agree that the botched flipped photo doesn't help get the idea across in any way at all.

Activity Score 7357
Yorch19's picture

Really Cool! Great idea

Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

morse's picture

It's cool, but I think they flipped the images of the wood piece.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture

If this is real, it has a good chance of winning a metal.

The Lion
Activity Score 122
Creative Director |

Tommy G.'s picture

I love it

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
headoffice Communication's picture

wow its very creative

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
mycidea's picture

wrong side characters.
but the idea is really cool and funny. i like to try it when i make some Chinese food like "jiao zi" or "shao bing".

Activity Score 90
silvi's picture

Smart, but expensive.

Activity Score 4170
rolling.stone's picture

and fake too in this case

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Gorjanin's picture


Activity Score 10
Art Director at freelancer
thenewguy's picture

I have to agree with sirvan here. It's not the fakeness or the fact that it's technically incorrect (you'd need the letters numbers to be inverted for the image to come out on the dough, blah, blah..).. but, what this gains in the "cute/neat" column, it loses in the "completely impractical as something that is actually supposed to be used" column. Say someone buys this for me. Great. Now I have to make dough, use this thing, and then.. what? Keep the piece of baked dough around for 365 days so I can enjoy the novelty of this great.. uh.. thing? I'll use this maybe once before it goes into the drawer of cooking utensils I continually neglect in favor of Starbucks.

Let's be real here guys. Impractical is great for ideas. Let's go skydiving without parachutes and see if we can fly. Great as an idea. In reality, not so sweet.

Oh, and one more thing to those of you who bake. Rolling pins are made to be rolled over dough NUMEROUS times .Which, in this case, would amount to about 3000 years worth of calendars mashed into the dough.

Again, let's be real. I see the concept. I like it. It needs revision.

Activity Score 127
Copywriter at Quebec
Kateter's picture

great idea gone totally lame cause of lack of thinking.

anyway, the team has couple of months to fix it and than it could win big.
the "exoticness" (I know, I know) of the country could play a major role as well.

Activity Score 2029
sarvagya's picture

cool n a gr8 idea!!!

Activity Score 77
art trainnee |


Jonathan Patterson's picture

Clever and inspiring.

Jonathan Patterson
Activity Score 9
adgoddess's picture

Nice idea, not even worth producing.

Activity Score 369
Guest's picture

Worth producing???? What for? There is no practical use.

Guest's picture

congratulations for the first prize on NYF ...... keep going....

Gorjanin's picture

Some say lame, some say good, some say Beautiful and some say blah, blah, blah... everything that is made with an art direction like this is VERY GOOD! By the way congrats on the 1st prize on NYF.

Activity Score 10
Art Director at freelancer
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