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Agency Network: 
Published/Aired: 
June 2009
WebaidShop.se / Läkarmissionen:  DM
WebaidShop.se Direct Ad -  DM

Description

Direct advertisement created by Spenat, Sweden for WebaidShop.se, within the category: Public Interest, NGO.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Åsa Jernfält Widlund
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morse's picture

How was this mass produced?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

i don't think it was...

Guest
Guest's picture

i'm sorry but this complete scam. i bet it was shot on the agency desk. first base idea and badly executed. Ivan, i recommend that adsoftheworld start requiring client sign off of the ads first and submit the fact that these ads were real and actually ran.

Guest
Grrrr's picture

I'm sorry, too. You're only a guest here, don't overeact, please.

Grrrr
Activity Score 1961
Illustrator
Guest's picture

so how did come the pen is a nice one? i mean how it can write on that kind of cardboard?

Guest
Guest's picture

guest 13:38, if they can't even do that for the major awards - i don't think a site admin will get it right

Guest
just write's picture

I like the idea... not bad... and it's effective...

just write
Activity Score 651
Copywriter at Banyantree communications
spenat's picture

The first batch was intended to run in just one city. It was mass produced, by hand writing the letters AND it has full client sign off. It was distributed via regular mail and one post stamp was enough due to the low weight of the letter. The next batch will be larger and also mass produced by hand writing. And off course the photo is from the agency, we wouldn't break into peoples homes and go thru their mail.

This is very real. And it actually runs.

spenat
Activity Score 9
Teamgreen's picture

€17!? Geez what a rip-off you can save a child from malaria for like 50c.

Teamgreen
Activity Score 16
Graphic Designer
Guest's picture

Don't worry, I can have someone give you Malaria for free

Guest
Guest's picture

This is very very good. Effective.

Guest
Guest's picture

This is very very good. Effective.

Guest
Guest's picture

I agree!

Guest
Guest's picture

Intreresting!

Guest
Guest's picture

This is a great idea. I like that it's hand written... It really shows how difficult it can be to write without proper material. And with passion for communication there is no problem making a large quantity by hand. Really nice piece of direct marketing.

Guest
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