Rebar & Flat Steel

Agency Network: 
July 2013
Watania Steel:  Rebar & Flat Steel
Watania Steel Direct Ad -  Rebar & Flat Steel


Brief: Watania Steel, a well established Saudi company that specializes in manufacturing Rebar Steel products wants to promote the launch of its latest product, Flat Steel Sheet.

Solution: A DM was created for Watania's current and potential clients in a simple and cost efficient manner. The DM will consist of a rolled paper in the form of a Rebar Steel. When the Rebar Steel is unrolled it reveals the shape of the Flat Steel sheet product with the message, "Now flat steel available in addition to our rebar steel".

Direct advertisement created by Dentsu, Saudi Arabia for Watania Steel, within the category: Industrial, Agriculture.

Advertising Agency: Drive Dentsu, Jeddah, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Jimi Imad, Abdullah Kurdi
Copywriter: Ridad Alem
Designers: Rasha Sabano, Ruba Al-Yamani
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