Volvo and its Belgian agency FamousGrey launched a stylish alternative to the ugly safety jacket, fusing both luxury and safety in one stylish package.
Both parties called on the Belgian bespoke tailor Aravinda Rodenburg (one of the last four Belgian tailors!) to got the job done!
A top-of-the-range safety jacket, the only one of its kind in the world. Completely made-to-measure. With this idea, FamousGrey not only executed a classic advertising campaign for the Volvo S90 but also helped Volvo perfect their product.
Direct advertisement created by Grey, Belgium for Volvo, within the category: Automotive.
Executive Creative Director: Katrien Bottez
Creative Directors: Ad van Ongeval, Jeremie Goldwasser
Creative Team: Tom Jacobs, Charles-Elie Chauvaux
Copywriter: Tom Jacobs
Project Managers: Thomas Vuerinckx, Cato Samyn
Digital Project Manager: Michael Gannouni
Brand Leader: Kris Vanderhulst
Business Director: Carola Michiels
Strategic Planners: Coppelia de crane d’heysselaer, Sven Houben
PR Manager: Sophie Engels
Webmaster: Benjamin Van Maldergem
Print Producer: Marja Donkers
RTV Producer: Loes Fierens
Production Director: Emily Rammant
Production: FamousGrey Productions
Producer: Frederik Zaman
Director: Khaël Touag
DOP: Piet Deyaert
Editing / Grading: Sven Vanhee, Jasper De Ryck
Logo Design: Aldjia Bessalah
Bespoke Tailor: Aravinda Rodenburg