The BlueMotion Label

Agency Network: 
September 2012
Volkswagen:  The BlueMotion Label
Volkswagen Direct Ad -  The BlueMotion Label


To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video:

Direct advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions
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kleenex's picture

1000000000000% BRILLIANT!!!!!!

Activity Score 58777
Web Designer/Developer
alausa's picture

You used my budget to buy postage instead, postage printed on a sticky PAPER, is that supposed to wow me?

Activity Score 1420
Creative Director at Noah's Ark
jackmancer2017's picture

Great stuff. I do wonder if this is more ecological but it's an absolutely fresh idea.

Activity Score 6992
Copywriter at Editor/Student
Siddarth Basavaraj's picture

Interestingly very new.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

advertising ninja's picture

wow... i bow down in front of the simplicity of the idea. love it. very smart.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
Aitor Borras's picture

Brilliant. I love it!

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director.

ItMatters's picture

Cool. Like it.

Activity Score 2167
lezy's picture

very different and innovative

hope this will increase the recycling.

hats off for the idea

Activity Score 377
Lisbon freak's picture

Super bright. I like a lot!

Lisbon freak
Activity Score 496
Creative Director at Toronto
Nike Diesel's picture


Nike Diesel
Activity Score 13708
Art Director
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