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Scratched Rivals Calendar

Agency Network: 
Published/Aired: 
January 2013
Volkswagen:  Scratched Rivals Calendar
Volkswagen Direct Ad -  Scratched Rivals Calendar

Description

In Germany, the Golf GTI is like a religion for its supporters. On the occasion of its 35th anniversary we were asked to create a monument to this myth. 35 years, where the fans have relished the battles with their competitors like Opel Manta or Ford Capri. On and even off the road – sometimes with excessiv means. For example, scratching a rivals car with a key. But: most of the historical rivals faded and disappeared. So we decided to bring the hated, but deeply missed, rivals back. We collected their old original bonnets; lasered a calendar into them and distributed the bonnets to some of the largest GTI fanclubs across Germany. While scratching with an especially sharpened key, visitors and fans could leave their personal mark on the calendars. So the calendar encouraged them to experience the old rivalry again. Many fan mails and a lot of reordered bonnets left no doubt: the legend GTI lives.

Direct advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Timm Weber, Ralf Nolting, Sven Rumpf
Art Directors: Ralf Nolting, Roman Lukowski, Sarah Eggert, Eva Straßburger
Copywriters: Astarte Toomeh, Jens Scholtiski
Project Manager: Anna Christiane Roth
Production: Gabriel Domnik, Kristina Mohr
Retouching: Anne Swierczynski
Agency producer: Henriette Ahrens
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Highest Rated

jackblack's picture

Ladies and gentlemen, the world's most expensive calendar.

jackblack
Activity Score 2362
Art Director
jackmancer2017's picture

That's very mean, I like it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackblack's picture

Ladies and gentlemen, the world's most expensive calendar.

jackblack
Activity Score 2362
Art Director
Peter Frank's picture

expensive indeed

Peter Frank
Activity Score 532
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