Agency Network: 
July 2014
Volkswagen:  Pin


Direct advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.


Just because it fits, doesn't mean it'll work.
Choose Volkswagen Genuine Parts.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Producer: Heleen Destroo
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JustinCarrasquillo's picture

I like it. Effective

Activity Score 553
Photographer at Los Angeles, CA |

CrackerJackFlash's picture

The idea definitely works when it comes together, but I just can't imagine mechanics taking the time to play with a puzzle.

Activity Score 19518
Creative Director at CrackerJackFlash |

kleenex's picture

I will agree with you, but I think people will put the puzzle together,

Activity Score 57557
Web Designer/Developer
new is better's picture

and puzzle? again? and again? and again?

new is better
Activity Score 125
Creative Director
damnson's picture

First of all, using a puzzle in an advertising visual is an incredibly tired idea. And second, yeah, they will not put it together.

Activity Score 11375
Copywriter |

An axe murderer of ads.

Feysless's picture

classic vw style...clever n precise

Activity Score 2625
Art Director |

groovy baby!

NY Belfry's picture

Are jigsaw puzzles so popular in South Africa that even mechanics like to complete them?

Otherwise, I agree with damnson.

NY Belfry
Activity Score 1027
Other at City College of Technology
venom_elite's picture

Cool idea but does it have to be so freaking violent?

Activity Score 760
Art Director
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