To prolong the honeymoon phase of new vehicle ownership, we wanted to help keep vehicles looking and feeling new. So we created a personalized welcome package containing the perfect gift for our audience: a professional-grade cleaning tool, that eliminates nasty crap (we’re looking at you, pine trees and pigeons!) which ordinary car washes can’t. We called it Neu, the German word for “new." Because after all, that’s how we want the vehicle and relationship to feel. Like new.
Direct advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.