New Owner Welcome Kit

Agency Network: 
June 2018
Volkswagen: New Owner Welcome Kit
Volkswagen Direct Ad - New Owner Welcome Kit


To prolong the honeymoon phase of new vehicle ownership, we wanted to help keep vehicles looking and feeling new. So we created a personalized welcome package containing the perfect gift for our audience: a professional-grade cleaning tool, that eliminates nasty crap (we’re looking at you, pine trees and pigeons!) which ordinary car washes can’t. We called it Neu, the German word for “new." Because after all, that’s how we want the vehicle and relationship to feel. Like new.

Direct advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: TrackDDB, Toronto, Canada
Creative Director: Barb Williams
Creative Group Lead / Art Director: Italo Siciliano
Copywriter: Andrew Strachan
Print Production Manager: Tara Greguric
Log in or register to post comments
kleenex's picture

not bad.

Activity Score 57443
Web Designer/Developer
Featured Content

Latest Collections