Description
When Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.
Direct advertisement created by Taxi, Canada for Viagra, within the category: Health.
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey
erm... no?!
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Alexandre Brito
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dont like the print on it, skin colour would be better;)
okay here's an idea, when we blow it, there should be two wrapper instead of one,
it would go with 'V' as the name.
and absolutely more FUN :)
man who still needs pills even when a woman blows is totally desperate imho. let him play with this toy.
i don't see the point here: who'll enjoy these... i can't think of men "blowing" this toy. and it would be a little sarcastic for men when women do.
It would be better if it only had one pill at the end of the whistle, so you can only see it when it´s big.
good idea man.
Infected by a virus called CREATIVE | "And ya I Love Everything"
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very nice idea. skin colou rwould have made it gross and no one would put their mouths to it.
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Thats a winner right there
It can go with a human organ shape. But be careful about the cultural values. Think of some abstraction.
Ten pencils of course for the blower and sucker.
like it
- Et ça représente quoi ?
- Cela représente un million.
when MUDRA did it 4 years back it was ok...
today it's a firang vrsn. so it's like W O W!!!!!!
they showed me a picture & i laughed
dignity has never been photographed
unfortunately i have to agree
sometime people are biased
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~ Quite obviously, I have gathered no moss ! ~
The point here is to celebrate Vi@gra's 11th birthday, tongue in cheek. The party blower symbolizes you know what. I love the idea! It's clever and fun. Yes, I am sure many men did use the party blowers.. The explanation to the ad says that these "toys" were being handed out to internal sales teams. The idea was to just have fun! It's amazing to me how people oftentimes read way too much into things.. especially when it comes to advertising.


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Very suggestive but we're talking about world famous pill here, is this all they can do for this celebration? This pill shouldn't be just about better sex, it should also be about new lifestyles because it brought hope for so many people.